American journalist and bestselling author Tom Brokaw, on the road promoting his new book, The Time of Our Lives, believes that how we handle climate change is up to the individual–and the next generation of Americans. When asked specifically about climate change during a Q&A session earlier...

Facebook will soon join Google in its support of solar energy by installing a large solar array on the roof of its Menlo Park, CA headquarters.  The Facebook system will take advantage of new solar technology for both electricity, heat and hot water generation. The system will provide hot water...

In a recent study released by the Gotham Research Group, Americans confirmed that they strongly support solar energy, and solar water heating technology in particular. Specifically, the poll showed that three of out four Americans (74 percent) believe that “the growth of the solar water heating...

As human beings it’s in our nature to seek fast and convenient solutions to our problems. Unfortunately, many of the most serious problems we face in the modern world require long-term thinking and planning; things like our personal finances and energy consumption. The Expediency Factor is our deeply...

It’s a shame when someone who truly wants a solar water heater for their home is scared off by complex payback period calculations and Return On Investment (ROI) data sheets.  Solar hot water does not need to be this complex. You don’t need to be a math whiz or have a degree in finance or engineering...